Monitoring the Future Study
www.monitoringthefuture.org
This ongoing study of American youth and their behaviors, attitudes and values is run through the University of Michigan. The study provides national data on trends involving alcohol, tobacco and other drugs.
Build Assets
www.buildassets.org
Assets for Colorado Youth provides leadership in creating positive social change for youth in communities throughout Colorado and nationally. Social change based on the 40 developmental assets framework capitalizes on youth and resources involving parents, educators and youth service organizations.
MOST of Us
www.mostofus.org
MOST of Us is the first program in the country to use social norms marketing at a statewide level and to address issues such as tobacco use and seat belt use on a large scale. Directed by Jeff Linkinbach, the project is based in Montana through Montana State University.
National Social Norms Resource Center
www.socialnorms.org
The National Social Norms Resource Center is an independent center that supports, promotes, and provides technical assistance in the application of the social norms approach to a broad range or health, safety, and social justice issues, including alcohol-related risk-reduction and the prevention of tobacco abuse. Find tons of information and resources in the social norms marketing.
Truth Campaign
www.thetruth.com
Truth is a campaign developed by teens from all over the country. With help from ad agencies they are coming up with marketing ideas, reviewing ads, organizing events like concerts, serving as campaign spokespeople, and helping design the truth web site. They are trying to encourage other young people to think for themselves and take control of who they want to be and how they want to live their lives.
Get REAL
www.getrealcolorado.com
Colorado’s youth movement against tobacco lies, Get R!EAL, is empowering youth ages 12-17 to engage in grass roots activism aimed at challenging and changing social norms that support tobacco use.
Middle School- Information provided by 521 Summit Middle School students who took the November 2010 Healthy Kids Colorado Survey. This is US is a program of Summit Prevention Alliance. Copyright 2011
High School- Information provided by 608 Summit High School students who took the November 2010 Healthy Kids Colorado Survey. This is US is a program of Summit Prevention Alliance. Copyright 2011